Hegarty on Creativity: There Are No Rules PDF
By:John Hegarty
Published on 2014-04-22 by Thames & Hudson
A look into what lies behind creativity from one of the advertising industry's leading players Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.
This Book was ranked at 19 by Google Books for keyword Creativity.
Book ID of Hegarty on Creativity: There Are No Rules's Books is KQU7CwAAQBAJ, Book which was written byJohn Hegartyhave ETAG "POaWrXUJD5o"
Book which was published by Thames & Hudson since 2014-04-22 have ISBNs, ISBN 13 Code is 9780500771938 and ISBN 10 Code is 0500771936
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "128 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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